Lotus has partnered with Polyphony digital, the maker of the award-winning Gran Turismo video game series, to bring gamers worldwide a first taste of the new Lotus Evora.

Mike Kimberley, Group Lotus CEO remarked, “We are delighted to join forces with Sony Computer Entertainment and Polyphony once again on such a special occasion for Lotus. The Launch of the Lotus Evora is a milestone for us and represents a new and exciting phase of our development. I’d like to thank the Gran Turismo team for organising this outstanding addition to our exhibit at the British International Motorshow and hope guests enjoy the first ride in our Evora, albeit a virtual one.”