Youngman Lotus Europestar starts domestic production in China

Zhejiang Jinhua-based Youngman Lotus of China celebrated the assembly of its first locally built Europestar Lotus RCR. Since the Europestar brand was launched in China, RCR models have been imported from Proton of Malaysia at increased cost.

Youngman Lotus had been ready to produce the RCR in China since July 2008, but could not begin Chinese production until Chinese authorities authorized the operation.

Europestar’s hype of its Lotus ties has made Lotus famous through China.

Youngman Lotus is a joint venture between Youngman Auto and Lotus Engineering, which is an affiliate of Proton. Youngman Lotus manages the “Europestar” car marque, which was launched in January 2008 as a new nameplate to sell Lotus-designed Proton vehicles in China.

The first model Europestar launched was a re-badged Proton GEN-2 hatchback sold as the Europestar Lotus RCR (“Jingsu” in Chinese). The RCR will be followed by the Europestar Persona, which is a Proton GEN-2 sedan.

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