Lotus expands joint venture in China

Youngman Lotus, a joint venture between Lotus Engineering and Youngman Auto, has announced plans to expand in China. By the end of 2009, Youngman Lotus plans to operate 100 Chinese retail outlets.

Youngman Lotus manages the “Europestar” car marque, which was launched in January 2008 as a new nameplate to sell Lotus-designed Proton vehicles in China. Youngman Lotus was formally a commercial vehicle OEM, and is taking its first steps into the passenger car market very cautiously with the help of Lotus Engineering.

The first model launched by Europestar was a re-badged Proton GEN-2 hatchback sold as the Europestar Lotus RCR (“Jingsu” in Chinese). This was followed in January 2009 with the launch of a sedan variant named the Europestar Lotus Persona (“Jingyue” in Chinese). Europestar has hyped its Lotus ties much to its advantage, and has also greatly increased the visibility of the Lotus brand in China.

In December 2008, Youngman Lotus Europestar celebrated its first Chinese-built RCR. Before December, all Europestar models had been imported from Proton of Malaysia at increased cost. Plans for the future of the Youngman Lotus Europestar brand include eight new models jointly designed with Lotus Engineering within the next four years. These include plans for a Youngman Lotus variant of the new Proton Exora minivan.

The expanded retail outlets will continue to sell Lotus Europestar models alongside Man trucks and Neoplan buses.

Construction of new manufacturing facilities in Ji’nan and Hangzhou are almost complete, and will bring annual capacity up to 450,000 units.

Source: Gasgoo


Bookmark and Share
Comments powered for Lotus Enthusiast by Disqus

serial winzip 11

serial winzip 11 key

free corel photoshop download

free corel photoshop download keygen

winrar 3 download

winrar 3 download freedownload

corel dvd moviefactory 6

corel dvd moviefactory 6 downloads

free winrar download for xp

download winrar for xp for free

download winrar free windows 7

download winrar free windows 7 crack

serial corel draw 11

serial corel draw 11 serials

cs5 serialz

cs5 serialz free

free corel downloads

free corel downloads cracked