Today we share a bit of history with these two Lotus print advertisements from an issue of Autocar published in 1983.

Click the thumbnails to see the ads full-size.

The ads promote the Series 3 Lotus Esprit, Turbo Esprit, and Excel.

The Lotus Excel sets standards of all round motoring enjoyment others strive to achieve. Combining performance, comfort and economy, without sacrificing the basic elements of style, performance, road holding and handling for which Lotus are renowned.

While an ad for the Excel, the text is so applicable to a Lotus much more recent — the new Evora.