New logo for Lotus F1 Racing

LotusF1racinglogoLotus F1 Racing Press Release

The new Lotus F1 Racing logo has been developed to represent the teams future and heritage. We have designed a typeface which is progressive and bold, yet instantly fitting with the teams long and successful history. Taking clues from the iconic Jim Clark Type 49 the new ‘DNA’ device uses the Lotus colours in a recognizable form which is extremely flexible and will become a key element of the new team brand.

Commenting on the logo, team principal Tony Fernandes said:

“We have thought long and hard about our team brand and logo, and I am very pleased with the end result. F1 aficionados will immediately recognise the classic green and yellow colour of Lotus, but we have given it a modern twist which is essentially what this team is about. We are not pretending to be the Lotus of the past, but we are honoured to be able to bring the name back into Formula 1 at the start of a new decade of racing. We will draw on its heritage and use it to inspire and motivate our team, Lotus F1 Racing. I hope everybody likes the logo and enjoys a small glimpse into the livery of our race cars for our first season.”

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