2013 Lotus Elan unveiled in Paris

Photo courtesy of Autoblog

Lotus Press Release and promotional videos below

The End of Compromise

As the old saying goes, you can’t have your cake and eat it. In the past we were educated to believe we can’t have it all. But that was the past. Today’s driver demands more and the 2013 Elan delivers.

The 2013 Elan is the beating heart of the new Lotus line-up. It’s a high performance sports car, that much is clear, it’s a Lotus after all, but thanks to some clever innovations the 2013 Elan also has everyday usability too.

With a 2+2 variant, the 2013 Elan should be the only car you need.

Set for release during the second half of 2013, the 2013 Elan features a 4.0 liter V6 pressure charged engine capable of delivering up to 450 PS and taking into consideration its relative light weight of 1,295kg, the 2013 Elan’s performance edges on supercar.

From a styling perspective, the 2013 Elan is built like an athlete with a muscular physique and perfect poise. It’s a thoroughbred, rigid with tension, ambitious and addictive, nothing but best in class will suffice for this car.

It’s not enough to simply provide performance and exceptional looks, innovation is also integral to the 2013 Elan’s appeal. In keeping with the rest of the new Lotus range, the 2013 Elan features optional hybrid technology with KERS.

Dany Bahar, Chief Executive Officer of Group Lotus, said: “If there was ever a car to make you drive the long way home, it’s the 2013 Elan. Perfect for both road and track, the 2013 Elan not only ticks all the boxes, it creates new ones too.”

“The 2013 Elan will convert people to Lotus, I would challenge people not to become addicted to driving it. It will also go a long way towards dispelling the old misconceptions about this class, that in order to have high performance you must sacrifice usability – those days are gone.”

“Once you drive an 2013 Elan you won’t look back, it will give you things you didn’t even realise you were missing – that’s the essence of Lotus and the 2013 Elan perfectly captures that spirit.”

One car, zero compromise.

2013 Lotus Elan Specifications

Layout 2 seater (optional 2+2), mid-engined, rear wheel drive
Engine Petrol, hybrid optional
Hybrid technology Optional KERS
Cylinder V6
Capacity 4.0 litre
Power/Torque 450 PS / 465 Nm
Rev limit 7,800 rpm
0-100 km/h 3.5 seconds
Top speed 310 km/h
CO2 approx (CO2/km) 199 g/km**
Weight 1,295 kg
Seats 2
Transmission 7 Speed DCT
Drive RWD
Start of production Summer 2013
Enters the market Autumn 2013
Price indication Circa £75,000
*Please refer to the ‘Further Information’ section in the Media Kit for information relating to this specification
**Using optional hybrid

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