Lotus will trim UK dealer network to just 3

Photo courtesy of the BBC

Lotus Chief Commercial Officer Andreas Prillmann is on a mission to revamp the Lotus dealer network to the standards expected by the upmarket buyers targeted by Lotus’s new model range.

In an interview with the BBC, Prillmann says, “for a premium brand, we have far too many dealers”.

In the UK, only three Lotus dealers will remain of the current network of 23. In Japan, the 27-strong dealer network will be reduced to six.

New Lotus dealers will be added in some overseas markets in Asia, the Middle East, Africa, South America, and Eastern Europe in the future.

[Source: BBC]

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